Silverpop Unveils Email Marketing Metrics Benchmark Study. Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results. EMAIL MARKETING METRICS BENCHMARK throughout , Silverpop takes the typical benchmark study to a higher level in three respects: 1. The study, by Silverpop, an IBM Company, examined messages sent After reading our new Email Marketing Metrics Benchmark Study.

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Now, more than ever, having a rock-solid marketing strategy, especially maeketing messaging, is crucial to success. A New Era for Marketing and Commerce Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software.

Top 10 digital marketing expert columns of For unsubscribe rates, the bottom-quartile experienced a rate more than 20 times higher than the top performers.

Results and Surprises from the 2015 Email Marketing Benchmark Study

Get the most important digital marketing news each day. Among some 20 industries studied, metriics computer software and media and publishing industries were standout performers during the five-quarter period—recording the highest email open rates and CTRs overall.

You may also like: In addition, although the race was close, APAC companies see the lowest rate of spam complaints at a 0. Open rates averaged When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail.

You can read more about the announcement here. Continue reading Mar,eting this post: If silverppop want a winning email marketing strategy, comparing yourself to the top performers instead of the average players is certainly the way to go.

I was intrigued by which industries were high performers this year. Essentials for long-term success. For example, the travel and leisure emails were mwrketing above that mark, registering a 1.

I look forward to seeing if APAC can keep their all-star rating as email emakl increases in popularity and databases age. The healthcare industry scored highest in this category with the top quartile performers achieving a 33 percent CTOR.


We respect your privacy. Some say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1.

Researchers looked at all messages sent by 1, brands from 20 countries. After reading our new Email Marketing Metrics Benchmark Studymy hunch was confirmed — some companies are killing it with their email, while others are falling short.

Also, customers in these countries likely receive fewer emails; either they subscribe to fewer email programs, or brands in those countries send email at a lower rate. The study, by Silverpop, an IBM Company, examined messages sent by nearly 3, brands in using a variety of measurements to establish benchmarks on customer engagement.

First, they often have newer, younger databases that have not had time to accumulate outdated contact records, ensuring that the majority of contacts are actively engaged with the brand.

Email Marketing – Email Open and Click Rates: Benchmarks and Trends : MarketingProfs Article

Amy Gesenhues on April 18, at 3: Brands must provide the most relevant customer journeys if they want to gain and maintain their customer base. From industry analysis to click-through rates, understanding where you rank amongst the competition is key to success in any market.

Findings for the Email Marketing Metrics Benchmark Study are based on the analysis of email messages sent in emaill four quarters and the first 20012 of by Silverpop’s Engage client base. By submitting this form, you agree to Third Door Media’s terms.

Silverpop also examined the number of opens per opener across the different regions. Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of While top performers received less than a 1 percent bounce rate, low performers experienced close to stydy 10 percent bounce rate.

Keep me signed in. The study evaluated both unique and gross open rates, and identified the biggest disparity in the gross open rates with top performers achieving metrcis to 12 times higher rates than the lowest performing industries. As customer engagement evolves, buyers are truly becoming the center of marketing campaigns.

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Consumer products ranked highest in this category with a 2. The results for the travel industry are likely due to the nature genchmark the industry—people often subscribe when researching or booking a vacation, then unsubscribe once the trip is complete.

Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks – Marketing Land

Kick back, grab a cold beverage and prepare for the holiday shopping craze in the summer sun. From handbags to health insurance, the competition is tough, and creating an excellent email strategy is key to engaging existing and new customers. After some deeper analysis there are several points that could help explain why APAC countries outperform other regions across metrics. Open Rates by Industry Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of They were followed by the financial services and consumer services industries.

CTORs, the ratio of unique clicks as a percentage of unique opens, were similar to the CTR results, with top performing industries experiencing rates nearly double those of the median performers, and three times the rate of the bottom performers. Email marketing automation provider Silverpop released its Email Marketing Metrics Benchmark study, analyzing key metrics of fourteen different industries in the U. The study focuses on three different areas: The top-quartile performers scored nearly four times higher than the median performers that scored a 2.

Computer software was again a top performer, though nonprofits recorded the lowest average. As silberpop seasons change and we inch toward the winter holidays, marketers need to switch their focus emaul summer steals to the madness of holiday buying.

A bit more surprising to me was seeing APAC ranked as the best-performing region on most benchmarks. Often, emails sent by vendors in these industries are more likely to be personalized, generating higher open and click-through rates.

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