numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.
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Abstract This paper presents the role played by marketihg especially in service companies. It is an important strategic element of any organization. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.
A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization. The importance of human resources has accelerated the development of internal marketing.
Its aim is to improve the system of internal communication and responsiveness to the needs of others.
We see employees as internal customers. Punkt zwrotny nowoczesnej firmy. Marketing w teorii i w praktyce. Pluta — Olearnik, M.
Wydawnictwo Akademii Ekonomicznej w Poznaniu. Scientific Journal of Polonia University20 1 Vol 20 No 1 Scientific Journal of Polonia University. Vol 24 No 5 Vol 25 No 6 Vol 29 No 4 Browse By Issue By Author.
EBSCOhost | | MARKETING-MIX STRATEGIES OF BANKS IN POLAND.
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